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LADISLAV SUTNAR: PACKAGE DESIGN - THE FORCE OF VISUAL SELLING
(SUTNAR, LADISLAV). Sutnar, Ladislav. New York: Arts Inc., 1953. First Edition. Oblong 4to. 1/4 Buckram Over Boards. Design Monograph. Very Good -/No Jacket. np, profusely illustrated in b&w. Designed by Ladislav Sutnar. This is the pioneering Czechoslovakian-born, New York-based graphic designer Ladislav Sutnar's stylish survey on what was at the time a rather unexplored subject - modernist design in post-war product packaging. Filled with examples from the world of fashion as well as the supermarket and hardware store, it contains work by such design icons such as Saul Bass, Lester Beall, Alexey Brodovitch, Donald Deskey, Alexander Liberman, Raymond Loewy, Paul Rand, the author himself, and many, many more. A handsome example of the silver buckram over orange boards variant binding lacking its dust jacket and showing a tiny dent to the tips at the lower foredge corner. It has been priced accordingly. PLEASE NOTE: Additional shipping costs are required for this item beyond our standard rates due to its weight - we will inform you of the applicable amount at time of purchase. LC 53-11450 Inventory Number: 019919